Launching the Online Store of the El-Funoun Popular Troupe

Since its inception, El-Funoun Troupe has always searched for ideas and mechanisms that would provide it with a self-sufficient income that is stable and linked to its artistic work. In this regard, a lot of its work was turned into high quality recorded musical products that not only generated income, but also enjoyed popularity among the people due to the select songs that were rooted in the awareness and conscience of this audience. Furthermore, some lyrical passages have become inspirational slogans employed in a broad political, social and cultural context. This led to the increase in demand to acquire the Troupe’s music, songs and dance productions, by the public in general and artists, researchers and experts in the heritage field in particular. The increase in popularity and hence sales stemmed not only from the high quality of the work, but rather from the awareness it awakened within the listeners, viewers, readers etc. that connected them to their identity and at times shaped it all together, making El-Funoun and its products a center of pride and an icon all over the world. Furthermore, the opportunity to promote the Troupe’s products at the global level in a professional manner hence enabling El-Funoun to have continuous production has become readily available today. This is due to the recent remarkable international solidarity with the Palestinian people, in addition to the available global opportunities to promote audiovisual art productions and hence connecting El-Funoun with their audiences through the multiple products and productions, which establishes a reciprocal relationship that meets the needs of the Troupe and the audiences at the same time.